Names matter. They declare intent. They tell you not just what something is, but what it believes about itself. Our original name, Being in Psychotherapy, was serviceable. It told you, quite plainly, what we did. But something vital was missing. Not fact (there was nothing factually incorrect about the name) but atmosphere, implication, truth with blood in it!
Because what we do here isn’t something done to people. It’s something done with them. We aren’t standing on some theoretical podium diagnosing the human condition from a safe height. We’re in the trenches. And we wouldn’t trust a therapist who wasn’t.
That’s the shift our new name captures.
Being In It Together is not branding fluff. It’s a declaration of method, of philosophy, of ethics. We do not stand apart. We do not pretend to be immune to the diseases of the soul we help treat. We are not gods, nor surgeons of the mind. We are participants in a human encounter.
This name marks the shape of what we’ve become and what we’re still becoming. It reflects the practice we’re building.
If you’re looking for professionals who will nod politely and keep their distance, look elsewhere. If you want someone willing to be in it with you fully, humanly then perhaps you’ve just found what you didn’t know you were looking for.
We’re Being In It Together now. And we always were.
